Pricing The New Frontier

ISBN: 978-1-910781-33-3

E-KİTAP (PDF)

70.56

Başlık	Sayfa	Fiyat
CHAPTER 1. PRICING IN FOCUS	18	4.32
CHAPTER 2. THE ECONOMICS OF PRICING	18	4.32
CHAPTER 3. CUSTOMERS’ PRICE PERCEPTION	26	6.24
CHAPTER 4. PRICES, COSTS AND PROFIT	24	5.76
CHAPTER 5. METHODS OF PRICE SETTING	24	5.76
CHAPTER 6. PRICING STRATEGY	22	5.28
CHAPTER 7. PRODUCT LIFE CYCLE PRICING	18	4.32
CHAPTER 8. DYNAMIC PRICING	24	5.76
CHAPTER 9. PRODUCT LINES PRICING	16	3.84
CHAPTER 10. PRICE BUNDLING	14	3.36
CHAPTER 11. PRICING ACROSS THE MARKETINGCHANNELS	22	5.28
CHAPTER 12. RETAIL AND WHOLESALE PRICING	28	6.72
CHAPTER 13. PRICING IN INTERNATIONAL MARKETS	24	5.76
CHAPTER 14. SUCCESSFUL PRICE NEGOTIATIONS	16	3.84

ISBN: 978-1-910781-33-3-B

Basılı Kitap

336

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Satış Sayısı	0
Stok Sayısı:	1+
Baskı Sayısı:	1. Baskı
Sayfa Sayısı:	294
Yayın Evi:	Transnational Press London
Kategori:	Kitap
Dil:	English
Etiketler:	Market, Economy, Price, Cost, Profit, Strategy, Wholesale, Retail

Açıklama

The importance of pricing and price management is growing all over the world, primarily due to the turbulent economic situation, accelerating technological development, the saturation of markets and the globalization of competition. All these trends affect the achievement of company objectives, place prices, pricing and price management in a context that differs greatly from what has been known before.