Transnational Marketing Journal - Vol9 - n1 - 2021

Transnational Marketing Journal - Vol9 - n1 - 2021


ISBN: 2041-4692-2021-1
E-KİTAP (PDF)

200.48

Başlık Sayfa Fiyat
185 103.60
14 7.84
16 8.96
22 12.32
8 4.48
25 14.00
17 9.52
21 11.76
21 11.76
15 8.40
14 7.84

ISBN: 2041-4684-2021-1
Basılı Kitap

319
319.00
+ Kargo Bedeli 9 Temin Süresi 3-5 İş Günü
Satış Sayısı 0
Stok Sayısı: 1+
Sayfa Sayısı: 358
Yayın Evi: Transnational Press London
Kategori: Ders Kitapları > T-Pazarlama, Reklam ve Dış Ticaret
Dil: English
Etiketler: Transnational, Marketing, Fourth Industrial Revolution, blockchain, consumer behaviour, journal

This Special Edition is a collection of diverse and varied papers presented at the FIR 2020 conference. This was the first virtual conference hosted by the Faculty of Business, Higher Colleges of Technology, UAE and the presenters were selected to submit their papers to this Special Edition for review. All submitted papers went through the rigorous process of double-blind review. The best papers were selected for publication. The collection of papers are from different areas of research and the commonalities are the Fourth Industrial Revolution in the context of the UAE and surrounding countries. The readers will enjoy a wide range of papers from different areas and all built on a solid grounding of quantitative and qualitative research. The papers in this special edition include topics related to supply chain, blockchain, finance, marketing, consumer behaviour, employee motivation and knowledge management.